‘We’re in business to empower women through travel.’

Travel offers freedom. Personal growth. A way to develop yourself and discover the world. For many women, travel is a powerful tool to build independence, increase confidence and choose their own path. Yet at the same time, the travel industry itself reflects a different reality.

Globally, the majority of people working in tourism are women. They are visible in hotels, hospitality, transport and local initiatives, exactly where travel gains its meaning. And yet, according to the United Nations World Tourism Organisation (UN Tourism), they have less access to opportunities, earn less, and are underrepresented in leadership and decision-making (UN Tourism, 2025). And that creates tension. Because in a sector built on connection, discovery and growth, equal opportunities should exist for everyone. That can be different. That must be different.

At SUITSUIT, we believe travel is more than a personal experience. We believe in travel as a two-way movement — a journey that changes you and leaves something behind with the people you meet. It brings people together. It creates connection between cultures, stories and lives.

And it opens doors, especially for the women you meet along the way. When you stay with them, buy their products, hear their stories or travel with them, something reciprocal happens. You take something with you and you leave something behind. That is the power of travel. For both sides.

We believe travel is only truly meaningful when it gives something back. When it doesn’t just enrich you, but also helps someone else move forward. We want to contribute to a travel industry in which women have more opportunities. A world where they are stronger, more economically independent and able to shape their own future.

That is why we take responsibility. Not only in what we say, but also in what we do. Through the SUITSUIT Foundation, we invest 10% of our net profit annually in projects that strengthen the position of women within the travel and tourism sector. Because the most meaningful journeys don’t end with yourself. That is the world we want to see. And that is why we do what we do.

Actions speak louder than words. Therefore, as part of our commitment to empower women through travel, we’ve had it notarized that every year, 10% of our net profit is donated to initiatives that ensure female empowerment and gender equality in the travel and tourism industry. These funds are managed through the independent SUITSUIT Foundation, dedicated to investing in projects that drive real change within the sector, with a focus on benefiting women.

While travel can empower female travellers, it also exposes a harsh reality: women in the tourism industry – particularly in host communities on local destinations - still face unequal opportunities, impacting both women working in the sector and female travellers.

Women make up 54% of the workforce, but often in lower-paid and lower-status jobs with limited growth opportunities;
Women fulfil gendered roles reinforced by societal and family structures;
Women rarely control the industry’s resources, infrastructures, and policies, leaving key issues like safety, women’s specific travel needs and accurate representation often overlooked.

Travel holds incredible potential to empower women, but for it to be truly empowering, women need to be represented. The lack of female leadership impacts both women working in the sector as well as female travellers. Their voices must be heard. We must improve gender equality for creating a travel environment where women can thrive, gain independence and explore the world on their terms.

SUITSUIT's

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We realise that travel, particularly air travel, is sometimes scrutinised. Questions arise about whether travel conflicts with sustainability goals. And rightly so. As a brand that develops products to facilitate travel, we do not shy away from this responsibility.

Yet, we believe that sustainable travel is more than just making the right ecological considerations. Sustainable travel is about travelling in a way that’s sensitive to the climate while ensuring that the wellbeing of the places we visit gain long-term benefit from us travelling there. It’s a balancing act between maximising the positives of travel while reducing the negatives. It’s our responsibility to contribute to this.

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Feminine
We embrace our femininity. We are confident, ambitious, creative, and empathetic. We care about ourselves and deeply about women, about you and the world around us. We enjoy interacting but depth is essential to us, as is openness and honesty. We are also incredibly ambitious, often impulsive in our creative pursuits. We rely on our intuition, live with passion and strive to maintain balance with reciprocity.

Inspiring
From time to time, we’re told that our creativity and choices inspire others. This touches us deeply. We inspire by staying true to ourselves – unafraid to embrace our authenticity, courage, and independence. Through our curiosity, wanderlust, and hunger for new insights and experiences, and with our unwavering belief that we are more than just a pretty picture, we fuel our drive to create impact beyond our role as supplier of suitcases and travel bags.

Authentic
For us, this means being true to our words - saying what we mean and meaning what we say. We stand firm in our values and principles and we are not afraid to show transparency and openness, sharing our true selves, no matter the consequences. We share our truth and purpose – the core of who we are – and it drives everything we do.

Responsible
We take full responsibility for who we are and what we do and say. We do not shy away from the consequences and remain open to feedback. We understand that responsibility is about the ability to respond – through our actions, reactions, and mindful choices. It’s not just about making decisions that are good for the company and its stakeholders, but also choosing what's right for people, society, and the world we all share.

Our history

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Our story started in 2008. The year we began developing suitcase covers, aiming to replace the abundance of plastic wrapping you - unfortunately - still see in airports. After an inspiring journey through the world of manufacturers, fabrics, zips, yarn and packaging, our products hit the market in 2010. While our initial goal was to create a sustainable impact, we noticed that people liked to be seen with our trendy suitcase covers.

Ready to Be Unique
In the following years, we seized every opportunity that came our way. Encouraged by the success of our suitcase covers, we enthusiastically started designing and producing suitcases. These also gained popularity, but we still felt something was missing. We had followed every trend, embracing everyone else's style – but not our own. It no longer felt authentic. We were ready to differentiate ourselves.

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The luggage market was - and perhaps still is - a masculine market, revolving mainly around facts and figures. No luggage brand really delved into the perspective of female travellers. This motivated us. With passion, we dedicated ourselves to developing suitcases, bags, and travel accessories that truly enhance the way women travel – both in function and design. From 2015 onward, this became our reason for existing.

Profoundly Feminine
How does a woman prefer to travel? We took responsibility for adapting to her evolving needs and desires. We saw her yearning for style, inspiration, and memories. Her desire to feel good alongside the need for practical products. Through our renewed focus, we experienced tremendous growth as a brand. We became loved by women.

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In 2020, when COVID struck, we were given a new impetus. This period allowed us to pause and reflect – to reconsider who we truly are, where we stand, and how we envision the future. Much like in 2015, it became a moment of self-reflection, revealing that we had outgrown ourselves. The image we had crafted no longer aligned with our identity. While it reflected success, it was based solely on external beauty.

Ready for the Next Step
Truth be told, we never truly revealed who we are – our ideas, opinions, values, what inspires us, what brings us joy, and even our fears, disappointments, and insecurities. We kept these parts of ourselves hidden. We only showed the surface. This wasn’t necessarily wrong, but now, we are ready for the next step. After years of seduction, we aim to build a relationship with our audience – with women. We seek deeper connections, grounded in shared values, beliefs, and interests. We long for authenticity and depth. Because, like all women, we are so much more than just a pretty picture. And travel, too, is so much more than simply going from A to B. Women and travel both have the ongoing potential to make the world a more equal and empowering place. We’re in business to empower women through travel.